{"title":"CARE FOR BLONDE, BLEACHED, WHITE \u0026 GREY HAIR","description":"\u003cdiv class=\"text-center\"\u003e\n\u003cdiv class=\"text-sm sm:text-base md:text-base lg:text-lg !leading-[20px]\"\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eMaintain and nourish your blonde hair with warm highlights, neutralise yellow tones in white or platinum blonde hair with our Blonde and Violet ranges, designed to repair and bring shine to the hair fibre.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"phyto-purple-repairing-no-yellow-mask-200ml","title":"Repairing No Yellow Mask","description":"\u003cp data-start=\"0\" data-end=\"242\"\u003eThis mask repairs and \u003cstrong\u003eprotects sensitised hair\u003c\/strong\u003e while reviving the\u003cstrong\u003e radiance\u003c\/strong\u003e of cool tones. Hair feels more \u003cstrong\u003enourished, softer, and visibly shinier\u003c\/strong\u003e, with brassiness and unwanted yellow or coppery tones neutralised for a \u003cstrong\u003ebrighter, fresher finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"244\" data-end=\"526\"\u003eAt the heart of the formula, \u003cstrong\u003epurple pigments\u003c\/strong\u003e help restore the \u003cstrong\u003eclarity and vibrancy\u003c\/strong\u003e of cool tones, while \u003cstrong\u003eantioxidant edelweiss extract\u003c\/strong\u003e helps protect the hair fibre. Enriched with organic \u003cstrong\u003ewhite mallow extract\u003c\/strong\u003e, the formula leaves hair twice as shiny for luminous, healthy-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"574\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"200ml","offer_id":54359511728457,"sku":"2303","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915766_1.avif?v=1779618479"},{"product_id":"phyto-purple-no-yellow-shampoo-250ml","title":"No Yellow Shampoo","description":"\u003cp data-end=\"208\" data-start=\"0\"\u003eThis shampoo \u003cstrong\u003egently cleanses, hydrates\u003c\/strong\u003e the hair fibre, and\u003cstrong\u003e neutralises unwanted tones\u003c\/strong\u003e from the very first use. Hair feels softer, looks shinier, and reveals brighter, more radiant cool tones after every wash.\u003c\/p\u003e\n\u003cp data-end=\"512\" data-start=\"210\"\u003eAt the heart of the formula,\u003cstrong\u003e purple pigments \u003c\/strong\u003ehelp \u003cstrong\u003ecounteract unwanted yellow and coppery tones \u003c\/strong\u003eto maintain the clarity and vibrancy of cool shades over time. \u003cstrong\u003eAntioxidant edelweiss extract \u003c\/strong\u003ehelps protect the hair fibre, while\u003cstrong\u003e organic white mallow extract\u003c\/strong\u003e leaves hair twice as \u003cstrong\u003eshiny for a luminous finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"560\" data-start=\"514\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"250ml","offer_id":54359898653001,"sku":"51984","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915742_1.avif?v=1779618515"},{"product_id":"phyto-blond-brightening-shampoo-250ml","title":"Brightening Shampoo","description":"\u003cp data-start=\"0\" data-end=\"278\"\u003eThe BLOND Shampoo gently cleanses blonde hair for the whole family from the age of 3, helping to care for both the scalp and hair with every wash. The softening formula leaves hair feeling c\u003cstrong\u003elean, silky and full of natural shine\u003c\/strong\u003e, revealing \u003cstrong\u003ebrighter \u003c\/strong\u003eand more \u003cstrong\u003eradiant blonde tones.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"280\" data-end=\"537\"\u003eEnriched with \u003cstrong\u003eapple cider vinegar\u003c\/strong\u003e, the formula helps smooth the hair fibre to enhance shine and boost the appearance of \u003cstrong\u003eluminous blonde hair.\u003c\/strong\u003e \u003cstrong\u003eWhite mallow extract \u003c\/strong\u003eleaves hair looking twice as glossy*, \u003cstrong\u003ehelping blonde shades appear healthier and more vibrant.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"539\" data-end=\"610\"\u003e\u003cstrong\u003eSilicone-free, sulphated surfactants-free, colourant-free and PEG-free.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"612\" data-end=\"684\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e*Test on strands: comparison between white mallow extraction and water.\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"250ml","offer_id":54427025539401,"sku":"91319","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/blond-shampoo_1-phyto.avif?v=1779618109"},{"product_id":"phyto-blonde-enhancing-conditioner-175ml","title":"Enhancing Conditioner","description":"\u003cp\u003eThe BLONDE Conditioner \u003cstrong\u003edetangles, nourishes and enhances shine\u003c\/strong\u003e for blonde hair\u003cstrong\u003e for the whole family*\u003c\/strong\u003e from first use. Hair feels softer, smoother and easier to manage, with more radiant blonde tones.\u003c\/p\u003e\n\u003cp\u003eFormulated with \u003cstrong\u003eapple cider vinegar\u003c\/strong\u003e, it helps smooth the hair fibre to boost shine and reveal brighter colour, while safflower extract helps protect against external aggressors for healthier-looking lengths. \u003cstrong\u003eWhite mallow extract \u003c\/strong\u003eleaves hair twice as glossy**, for a visibly shiny finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilicone-free.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e*Suitable from 3 years old.\u003cbr\u003e*Test on strands: comparison between white mallow extraction and water.\u003cbr\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"175ml","offer_id":54427026358601,"sku":"91320","price":24.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/blond-apres-shampooing_1-phyto.avif?v=1779618142"},{"product_id":"phyto-blonde-brightening-spray-150ml","title":"Brightening Spray Up to 2 levels","description":"\u003cp data-start=\"0\" data-end=\"253\"\u003eThe BLONDE Spray gradually \u003cstrong\u003elightens blonde hair by up to two shades*\u003c\/strong\u003e to create natural-looking, sun-kissed highlights on light to dark blonde hair. The lightweight formula enhances brightness and radiance, leaving hair looking luminous, soft and glossy.\u003c\/p\u003e\n\u003cp data-start=\"255\" data-end=\"535\"\u003eEnriched with \u003cstrong\u003eapple cider vinegar\u003c\/strong\u003e, it helps smooth the hair fibre to boost shine and reveal brighter blonde tones. \u003cstrong\u003eHydrogen peroxide\u003c\/strong\u003e works gradually to lighten the hair over time, and \u003cstrong\u003eplant glycerine\u003c\/strong\u003e helps soften and smooth the hair for a silky finish.\u003c\/p\u003e\n\u003cp data-start=\"537\" data-end=\"551\"\u003e\u003cstrong\u003eSilicone-free.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"553\" data-end=\"658\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e*Evaluation of the lightening action of the spray alone on strands of blonde hair after 20 applications.\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"150ml","offer_id":54427562606921,"sku":"91321","price":24.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436923525PhytoBlondBrighteningSpray150ml_1.png?v=1777967284"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/collections\/banner-cat-cheveux-blonds-decolores_phyto_11_1_a0e04944-2c3b-49f5-98a0-65b0b5e07cb1.webp?v=1778441793","url":"https:\/\/phytohaircare.co.uk\/collections\/care-for-blonde-bleached-white-grey-hair.oembed","provider":"Phyto","version":"1.0","type":"link"}