{"title":"CARE FOR COLOURED HAIR","description":"\u003cp\u003e\u003cspan dir=\"auto\"\u003eMaintain your colour and prevent fading with our silicone- and sulfate-free hair care products. \u003c\/span\u003e\u003cspan dir=\"auto\"\u003eProtect and prolong the intensity and shine of your coloured, highlighted, blonde, and white hair.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"phyto-plage-the-icon-protective-oil-100ml","title":"The Icon Protective Oil","description":"\u003cp data-start=\"0\" data-end=\"261\"\u003eMore than just protection, the PLAGE Oil is a beautifying treatment that \u003cstrong\u003enourishes the hair fibre\u003c\/strong\u003e while delivering a \u003cstrong\u003eglossy shine\u003c\/strong\u003e. Its lightweight texture and sun-kissed fragrance wrap around the hair, leaving it soft, supple, and luminous.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"590\"\u003eHair is protected from the damaging effects of UV rays, salt, chlorine, and sand, while colour is helped to \u003cstrong\u003estay vibrant for longer\u003c\/strong\u003e. At the heart of the formula, \u003cstrong\u003ecalendula extract\u003c\/strong\u003e nourishes and softens the hair fibre, while \u003cstrong\u003ekaranja oil\u003c\/strong\u003e helps protect with its \u003cstrong\u003eantioxidant\u003c\/strong\u003e properties. An added \u003cstrong\u003eUV filter\u003c\/strong\u003e provides further defence.\u003c\/p\u003e\n\u003cp data-start=\"592\" data-end=\"690\"\u003eThe ultimate summer essential, in a travel-friendly size—perfect for slipping into your beach bag.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"745\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eSilicone-free. Sulfate-free. Water-resistant formula.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"100ml","offer_id":54359367221577,"sku":"14301","price":24.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/packshot_huile-solaire_phytoplage_phyto.avif?v=1779619079"},{"product_id":"phyto-purple-repairing-no-yellow-mask-200ml","title":"Repairing No Yellow Mask","description":"\u003cp data-start=\"0\" data-end=\"242\"\u003eThis mask repairs and \u003cstrong\u003eprotects sensitised hair\u003c\/strong\u003e while reviving the\u003cstrong\u003e radiance\u003c\/strong\u003e of cool tones. Hair feels more \u003cstrong\u003enourished, softer, and visibly shinier\u003c\/strong\u003e, with brassiness and unwanted yellow or coppery tones neutralised for a \u003cstrong\u003ebrighter, fresher finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"244\" data-end=\"526\"\u003eAt the heart of the formula, \u003cstrong\u003epurple pigments\u003c\/strong\u003e help restore the \u003cstrong\u003eclarity and vibrancy\u003c\/strong\u003e of cool tones, while \u003cstrong\u003eantioxidant edelweiss extract\u003c\/strong\u003e helps protect the hair fibre. Enriched with organic \u003cstrong\u003ewhite mallow extract\u003c\/strong\u003e, the formula leaves hair twice as shiny for luminous, healthy-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"574\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"200ml","offer_id":54359511728457,"sku":"2303","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915766_1.avif?v=1779618479"},{"product_id":"phyto-colour-extend-mask-200ml","title":"Colour Extend Mask","description":"\u003cp data-start=\"0\" data-end=\"221\"\u003eThis mask helps\u003cstrong\u003e prolong colour radiance \u003c\/strong\u003eand intensity while\u003cstrong\u003e repairing hair\u003c\/strong\u003e sensitised by colour treatments. Hair feels deeply \u003cstrong\u003enourished\u003c\/strong\u003e, looks noticeably \u003cstrong\u003eshinier\u003c\/strong\u003e, and \u003cstrong\u003ecolour stays vibrant and luminous for up to 9 weeks**.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"223\" data-end=\"609\"\u003eAt the heart of the formula, a complex of\u003cstrong\u003e rice peptides \u003c\/strong\u003ehelps preserve colour intensity and radiance wash after wash. \u003cstrong\u003eAntioxidant tara tannins\u003c\/strong\u003e and \u003cstrong\u003esunflower sprout extracts\u003c\/strong\u003e help protect colour from fading, while \u003cstrong\u003ekaranja oil\u003c\/strong\u003e nourishes and strengthens the hair fibre. Enriched with \u003cstrong\u003eorganic white mallow extract\u003c\/strong\u003e, the formula leaves hair twice as shiny for a glossy, healthy-looking finish.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"672\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No colourants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"200ml","offer_id":54359615603017,"sku":"41796","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915773_1.avif?v=1779617830"},{"product_id":"phyto-colour-anti-fade-shampoo","title":"Anti-Fade Shampoo","description":"\u003cp data-start=\"0\" data-end=\"175\"\u003eThis shampoo \u003cstrong\u003egently cleanses\u003c\/strong\u003e while helping to \u003cstrong\u003eprotect colour intensity and radiance.\u003c\/strong\u003e Hair feels softer, and colour remains just as vibrant and \u003cstrong\u003eluminous for up to 12 shampoos*.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"177\" data-end=\"484\"\u003eAt the heart of the formula, a\u003cstrong\u003e complex of rice peptides\u003c\/strong\u003e helps limit pigment fading and preserve colour vibrancy over time. \u003cstrong\u003eAntioxidant tara tannins\u003c\/strong\u003e and \u003cstrong\u003esunflower sprout extracts\u003c\/strong\u003e help protect colour radiance, while \u003cstrong\u003eorganic white mallow extract\u003c\/strong\u003e leaves hair twice as shiny for a glossy, healthy-looking finish.\u003c\/p\u003e\n\u003cp data-start=\"486\" data-end=\"547\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No colourants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"250ml","offer_id":54355195527497,"sku":"41800","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":54355195560265,"sku":"94742","price":26.25,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":54355195593033,"sku":"90455","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915759_1.avif?v=1779617899"},{"product_id":"phyto-purple-no-yellow-shampoo-250ml","title":"No Yellow Shampoo","description":"\u003cp data-end=\"208\" data-start=\"0\"\u003eThis shampoo \u003cstrong\u003egently cleanses, hydrates\u003c\/strong\u003e the hair fibre, and\u003cstrong\u003e neutralises unwanted tones\u003c\/strong\u003e from the very first use. Hair feels softer, looks shinier, and reveals brighter, more radiant cool tones after every wash.\u003c\/p\u003e\n\u003cp data-end=\"512\" data-start=\"210\"\u003eAt the heart of the formula,\u003cstrong\u003e purple pigments \u003c\/strong\u003ehelp \u003cstrong\u003ecounteract unwanted yellow and coppery tones \u003c\/strong\u003eto maintain the clarity and vibrancy of cool shades over time. \u003cstrong\u003eAntioxidant edelweiss extract \u003c\/strong\u003ehelps protect the hair fibre, while\u003cstrong\u003e organic white mallow extract\u003c\/strong\u003e leaves hair twice as \u003cstrong\u003eshiny for a luminous finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"560\" data-start=\"514\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"250ml","offer_id":54359898653001,"sku":"51984","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915742_1.avif?v=1779618515"},{"product_id":"phyto-colour-radiance-enhancer-conditioner-175ml","title":"Radiance Enhancer Conditioner","description":"\u003cp data-start=\"0\" data-end=\"205\"\u003eThis conditioner\u003cstrong\u003e detangles, hydrates\u003c\/strong\u003e, and\u003cstrong\u003e revives\u003c\/strong\u003e the radiance of colour-treated hair from the very first use. Hair feels softer, looks shinier, and colour remains vibrant and luminous for up to 9 weeks**.\u003c\/p\u003e\n\u003cp data-start=\"207\" data-end=\"588\"\u003eAt the heart of the formula, a \u003cstrong\u003ecomplex of rice peptides\u003c\/strong\u003e helps preserve colour intensity and radiance over time. \u003cstrong\u003eAntioxidant tara tannins \u003c\/strong\u003eand \u003cstrong\u003esunflower sprout extracts\u003c\/strong\u003e help protect colour from fading, while\u003cstrong\u003e karanja oil \u003c\/strong\u003enourishes and strengthens the hair fibre. Enriched with \u003cstrong\u003eorganic white mallow extract\u003c\/strong\u003e, the formula leaves hair twice as shiny for a radiant, healthy-looking finish.\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"651\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No colourants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"175ml","offer_id":54359960224073,"sku":"52925","price":24.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915735_1.avif?v=1779617781"},{"product_id":"phyto-plage-rehydrating-after-sun-shampoo","title":"Rehydrating After-sun Shampoo","description":"\u003cp data-start=\"0\" data-end=\"236\"\u003eThe PLAGE Shampoo\u003cstrong\u003e rehydrates \u003c\/strong\u003eand helps\u003cstrong\u003e repair hair\u003c\/strong\u003e weakened by sun, sea, or pool exposure. Its creamy foam gently cleanses while effectively removing sunscreen residues, salt, sand, and chlorine,\u003cstrong\u003e leaving hair soft, light, and refreshed\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"238\" data-end=\"400\"\u003eAt the heart of the formula,\u003cstrong\u003e calendula extract\u003c\/strong\u003e helps nourish and soften the hair fibre, while \u003cstrong\u003ewhite mallow extract\u003c\/strong\u003e delivers \u003cstrong\u003etwice the shine* for a radiant finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"402\" data-end=\"440\"\u003e\u003cstrong\u003eSilicone-free. Sulfate-free. 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