{"title":"PURPLE","description":"\u003cp\u003e\u003cspan dir=\"auto\"\u003eNeutralise the yellow tones in your bleached blonde, platinum blonde, grey and white hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eUse the \u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eAnti-Yellowing Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003e \u003c\/strong\u003eand the \u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eViolet Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e to repair damaged hair and revive the shine of cool highlights.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"phyto-purple-repairing-no-yellow-mask-200ml","title":"Repairing No Yellow Mask","description":"\u003cp data-start=\"0\" data-end=\"242\"\u003eThis mask repairs and \u003cstrong\u003eprotects sensitised hair\u003c\/strong\u003e while reviving the\u003cstrong\u003e radiance\u003c\/strong\u003e of cool tones. Hair feels more \u003cstrong\u003enourished, softer, and visibly shinier\u003c\/strong\u003e, with brassiness and unwanted yellow or coppery tones neutralised for a \u003cstrong\u003ebrighter, fresher finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"244\" data-end=\"526\"\u003eAt the heart of the formula, \u003cstrong\u003epurple pigments\u003c\/strong\u003e help restore the \u003cstrong\u003eclarity and vibrancy\u003c\/strong\u003e of cool tones, while \u003cstrong\u003eantioxidant edelweiss extract\u003c\/strong\u003e helps protect the hair fibre. Enriched with organic \u003cstrong\u003ewhite mallow extract\u003c\/strong\u003e, the formula leaves hair twice as shiny for luminous, healthy-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"574\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"200ml","offer_id":54359511728457,"sku":"2303","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915766_1.avif?v=1779618479"},{"product_id":"phyto-purple-no-yellow-shampoo-250ml","title":"No Yellow Shampoo","description":"\u003cp data-end=\"208\" data-start=\"0\"\u003eThis shampoo \u003cstrong\u003egently cleanses, hydrates\u003c\/strong\u003e the hair fibre, and\u003cstrong\u003e neutralises unwanted tones\u003c\/strong\u003e from the very first use. Hair feels softer, looks shinier, and reveals brighter, more radiant cool tones after every wash.\u003c\/p\u003e\n\u003cp data-end=\"512\" data-start=\"210\"\u003eAt the heart of the formula,\u003cstrong\u003e purple pigments \u003c\/strong\u003ehelp \u003cstrong\u003ecounteract unwanted yellow and coppery tones \u003c\/strong\u003eto maintain the clarity and vibrancy of cool shades over time. \u003cstrong\u003eAntioxidant edelweiss extract \u003c\/strong\u003ehelps protect the hair fibre, while\u003cstrong\u003e organic white mallow extract\u003c\/strong\u003e leaves hair twice as \u003cstrong\u003eshiny for a luminous finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"560\" data-start=\"514\"\u003e\u003cstrong\u003eNo silicones. No sulphate surfactants. No PEG.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"250ml","offer_id":54359898653001,"sku":"51984","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436915742_1.avif?v=1779618515"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/collections\/banner-cat-violet_phyto_1.webp?v=1778439862","url":"https:\/\/phytohaircare.co.uk\/collections\/purple.oembed","provider":"Phyto","version":"1.0","type":"link"}