{"title":"SOFTNESS","description":"\u003cp\u003eThe Softness range is a gentle hair care routine for the whole family, from age 3 and up. Enriched with prebiotics, it helps protect the scalp while leaving hair soft, supple, and beautifully shiny.\u003c\/p\u003e","products":[{"product_id":"phyto-softness-shampoo","title":"SOFTNESS Shampoo","description":"\u003cp data-start=\"0\" data-end=\"435\"\u003eThe SOFTNESS shampoo\u003cstrong\u003e gently cleanses hair for the whole family* \u003c\/strong\u003ewithout stripping the scalp. Hair feels soft, supple and healthy-looking with enhanced natural shine. Enriched with a \u003cstrong\u003eprebiotic complex \u003c\/strong\u003eto help maintain the scalp’s natural balance, the caring formula supports long-lasting comfort and hydration with every wash. \u003cstrong\u003eOat milk \u003c\/strong\u003ehelps soften and smooth the hair fibre, and \u003cstrong\u003ewhite mallow extract\u003c\/strong\u003e leaves hair looking twice as shiny.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"488\"\u003e\u003cstrong\u003eSilicone-free and free from sulphate surfactants.\u003cbr\u003e\u003c\/strong\u003e*Ages 3 and up\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"250ml","offer_id":54420238270793,"sku":"51127","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":54420238303561,"sku":"94744","price":26.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436913236_1.avif?v=1779575141"},{"product_id":"phyto-softness-conditioner-175ml","title":"SOFTNESS Conditioner","description":"\u003cp\u003eThe SOFTNESS Conditioner\u003cstrong\u003e gently detangles\u003c\/strong\u003e hair for the whole family, from age 3 and up. Hair feels\u003cstrong\u003e softer\u003c\/strong\u003e, more \u003cstrong\u003esupple\u003c\/strong\u003e, and \u003cstrong\u003evisibly shinier\u003c\/strong\u003e after each use.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula,\u003cstrong\u003e oat milk\u003c\/strong\u003e helps soften and care for the hair fibre, and\u003cstrong\u003e white mallow extract\u003c\/strong\u003e leaves hair twice as shiny for a healthy, radiant finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilicone-free. No sulphate surfactants.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"175ml","offer_id":54359651811657,"sku":"51130","price":24.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436913113_1.avif?v=1779575236"},{"product_id":"phyto-softness-express-detangle-milk-150ml","title":"Express Detangle Milk","description":"\u003cp data-start=\"0\" data-end=\"209\"\u003eThe SOFTNESS Leave-In Milk \u003cstrong\u003egently detangles\u003c\/strong\u003e both wet and dry hair for the whole family, from age 3 and up. It helps make styling easier, \u003cstrong\u003esmooths frizz\u003c\/strong\u003e, and leaves hair\u003cstrong\u003e softer\u003c\/strong\u003e, more \u003cstrong\u003esupple\u003c\/strong\u003e, and \u003cstrong\u003evisibly shinier\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"211\" data-end=\"399\"\u003eAt the heart of the formula,\u003cstrong\u003e rosemary\u003c\/strong\u003e and \u003cstrong\u003ecalendula oil extracts\u003c\/strong\u003e help nourish and protect the hair fibre, and \u003cstrong\u003ewhite mallow extract\u003c\/strong\u003e leaves hair twice as shiny for a healthy, radiant finish.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"440\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eSilicone-free. No sulphate surfactants.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"150ml","offer_id":54359756538185,"sku":"51133","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436913151_1.avif?v=1779575290"},{"product_id":"phyto-softness-dry-shampoo-75ml","title":"Dry Shampoo","description":"\u003cp data-end=\"224\" data-start=\"0\"\u003eThis dry shampoo is the perfect daily S.O.S. solution, cleansing hair without water in just 2 minutes while \u003cstrong\u003erestoring volume and texture\u003c\/strong\u003e without leaving residue behind. Hair looks instantly \u003cstrong\u003erefreshed, clean,\u003c\/strong\u003e and\u003cstrong\u003e revitalised.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"409\" data-start=\"226\"\u003eAt the heart of the formula, \u003cstrong\u003eprebiotics\u003c\/strong\u003e help to rebalance and maintain a healthy scalp, while \u003cstrong\u003erice powder\u003c\/strong\u003e absorbs excess sebum to refresh roots and help extend the time between washes.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"438\" data-start=\"411\"\u003e\u003cstrong\u003eSuitable from age 3 and up.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"75ml","offer_id":54359868899657,"sku":"51136","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/files\/3701436913199_1.avif?v=1779575471"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4444\/5769\/collections\/banner-cat-softness_phyto_8.webp?v=1778439119","url":"https:\/\/phytohaircare.co.uk\/collections\/softness.oembed","provider":"Phyto","version":"1.0","type":"link"}