MAINTAIN MY COLOR-TREATED HAIR EASILY? IT IS POSSIBLE.

Prevent colour fading. Preserve the hair fibre.

During coloring, the melanin in the hair undergoes partialoxidation. This oxidation can cause the hair tobecome brittle. Colouring is done at an alkaline pH and, despite careful neutralisation, alkalinity can persist in the hair. The scales remain open, which leads to poor pigment fixation and loss of shine. Howto avoid bleedingandpreservethe fiber when you have colored hair?

The PHYTO experts explain it to us.

FIX, PROTECT, REPAIR

CREATE A MESH AROUND THE HAIR

that captures pigment and prevents it from escaping. Thanks to a complex based on rice peptide selected for its immediate anti-fading action.

PREVENT PIGMENT DEGRADATION

with a combination of tara tannins and sunflower extract that together ensure pigment integrity.

NOURISH, REPAIR, STRENGTHEN

with Karanja Oil. Also known for its ability to absorb some UV rays, this oil offers an interesting photoprotection bonus to prolong the vibrancy of the color.

TIPS FROM PHYTO COLORIST EXPERTS

Be particularly rigorous in the care of your colored hair for 15 days after coloring,to avoid bleeding and prolong your color.

Boost your hair's nutrition with the Phyto 7 Nourishing Day Cream. The 7 traditional plants of which it is composed have been selected for their moisturizing, protective and regenerating properties.

SATISFACTION - 100% LONG-LASTING COLOR PROTECTION WITH THE PHYTO ROUTINE: 

The colour is protected from bleeding and its intensity is preserved for up to 12 washes*→ The colour is still as luminous after 9 weeks**

*Consumer test - 22 subjects / 4 weeks ** Ex-vivo test on strands: instrumental measurement of radiance.

PHYTO CARE PRODUCTS THAT PRESERVE COLOR-TREATED HAIR