Patrick Alès, the pioneer

of botanical hair science.

The inventor of blow-drying

In the 1960s, the world of hairdressing vibrated to the rhythm of sophisticated blow-drys and sculpted volumes. In the heart of this effervescent Paris, Patrick Alès has styled the world's biggest celebrities (Jackie Kennedy, Catherine Deneuve...).

While he was making a name for himself with scissors, he developed a revolutionary technique: blow-drying. More than just a styling gesture, this innovation transforms the hairstyle in the long term by providing volume, suppleness and movement thanks to the combined work of the brush and the drying.

"Blow-drying frees the natural movement of the hair and reinvents the art of hairdressing."

Hair care with plants

Convinced that nature has virtues for the health and beauty of the hair, Patrick Alès is thinking about relieving the hands of his employees, damaged by certain aggressive products. He then concocted his first natural hair care with a motto that would never leave him: "primum non nocere" (first do no harm).

Patrick Alès inventshair phytotherapy (from the Greek phyto = plants / thera = care / crank = hair):a visionary approach born of observation and experimentation, which combines science and botany to reveal the natural beauty of the hair.

"A motto that will never leave him: "primum non nocere" (first do no harm)."

Phyto 7, the first day cream for hair

At a time when the cosmetics industry favoured synthetic chemistry, Phyto Paris was a pioneer.

In 1968, Phyto 7 was born, the first hair day cream formulated from 7 plant extracts. A revolutionary innovation that marks a break with the established codes and introduces a new skincare gesture: a day cream to nourish the hair on a daily basis, as we take care of our skin.

"As early as the 70s, Phyto Paris dared to bet on plant power, where the industry favoured synthetic chemistry."

The creation of the Laboratories

In order to scientifically demonstrate the effectiveness of plants, Patrick Alès took a new step by creating his Laboratories.

Botanical research, scientific expertise and professional standards came together to develop formulas highly concentrated in plant active ingredients, marking the birth of innovative and responsible hair cosmetics.

"Botanical science at the service of hair health and beauty."

Phytoplage, sun protection for hair

In 1974, Phyto Paris created Phytoplage, the first hair oil designed to protect hair from the sun, salt and chlorine. Quickly adopted by celebrities on vacation, it became a must-have for sunny summers.

A pioneer in sun hair protection, it preserves the fiber while revealing a natural shine. Its signature luminous finish creates a naturally sophisticated wet look that has become iconic in the '70s.

"The iconic oil that has been protecting and enhancing hair under the sun since 1974."

Phytolaque, the first lacquer without propellant gas

With Phytolaque, Phyto Paris is revolutionizing the styling gesture by launching a hairspray without propellant gas.

A more hair-friendly and environmentally friendly alternative, which combines professional hold with gentler formulation, true to the "primum non nocere" philosophy.

Phytophanere, the beauty of the hair from the inside

Convinced that hair beauty also starts from the inside, the brand created Phytophanère, a food supplement dedicated to the health of hair and nails.

Its unique formula, concentrated in 15 vitamins, minerals and essential active ingredients, acts at the heart of the hair cycle to support hair growth, resistance and vitality. Pioneering at its launch, this global approach combines nutrition, science and botany to reveal holistic beauty.

Phytocyane, the sublimating anti-hair loss treatment

Phyto Paris is developing Phytocyane, an anti-hair loss treatment specially designed to meet the specific needs of women, whose hair loss is often linked to hormonal variations, stress or fatigue.

Formulated to act at the heart of the hair cycle, this treatment stimulates the scalp, promotes hair anchoring and helps preserve hair density. Thanks to a synergy of botanical active ingredients and vitamins, it strengthens the fiber while bringing vitality and shine to the hair.

The pioneer of textured hair

For the first time, the brand is developing a range entirely dedicated to curly, frizzy and relaxed hair. A pioneer, Phyto Paris recognizes the uniqueness of each hair texture and its specific needs.

Formulated with highly nutritious botanical active ingredients, these treatments accompany the hair fiber by providing nutrition, suppleness and definition, while respecting the balance of the scalp. The range offers an expert response to all curl shapes (wavy, curly, frizzy, revealing their natural beauty.

Phytocolor, the plant-based hair dye Next generation

With Phytocolor, the brand reinvents coloring by offering a formula concentrated in plant pigments for 100% coverage of gray hair.

Its formula combines jojoba and monoi oils to nourish the hair, as well as jujube bark and epaline extracts with soothing and protective properties for the scalp. This synergy of botanical active ingredients preserves skin comfort during coloring.

TODAY

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